How Important is Lingerie For Women


Earlier lingerie was associated with flirty and seductive intimate wear, however now it is mostly associated with confidence and comfort. That could be the reason that there has been a spike of underwear segment in the women’s athleisure section.

In the last few years the functionality and comfort of the consumers have been given priority over the bust accentuating push up bras. We have thereby noticed a gradual fall in the demand and sale of the push up bras contrary to that of the 90s. Over the past few years investment in the push up bra section have fluctuated which has been slowly replaced by the bralettes that provide both function and comfort.

Meanwhile there has been a noted increase in the consumer preference for sports bra which has shown a spiked increase in the past few years pushing push up bras to the end of the hierarchy. Function and comfort are at a win streak now which is kind of the latest trend. We can expect an even higher growth in the preference of sports wear as many fashion retailers are entering the scene of the athleisure wear.

The classic t shirt bra has now been given a twist as they are now available in multiple nudes variants thereby making it more inclusive and popular.

The good old nursing and maternity bras also show a certain increase in the graph

The companies have now showed an increase in the sizes including plus size thereby making it more universal and popular. With theme of body positivity the inclusion of diverse shapes and sizes have garnered a lot of praises by the consumers thereby making it a profitable venture.


Briefs still remain to be the most popular type of panty pertaining to the preference of most consumers.

However other panties that have really become popular are the
Boy shorts
G strings
Control briefs

The sizes have also been expanded from XXS to XXXL and this has been welcomed by consumers showing a growth in the industry


Shapewear has seen an increase in the retail arena due to the heavy boost provided by Kim kardashian when she launched her shapewear line SKIMS. Shapewear has now become more of a necessity than a luxury and thereby selling out on maximum platforms.

Many luxury brands like Victoria’s Secret, SKIMS, net-a- porter have confirmed that shapewear has been one of the best selling products when it comes to lingerie engaging diverse masses with various body sizes and colour. Inclusivity is a big reason for this to be a success!!


The biggest question is whether this industry is sustainable.
Lingerie is no more considered a luxury item it is more of a daily user object hence proper oversight could provide the best opportunity to make it big.
With the expansion in the mindset of people and the change in trends, lingerie has attracted the mind of many consumers in the past few years.
Owning the latest lingerie collection is not only about comfort but also a fashion statement due to the various fast fashion retails involving themselves in this industry.
Even though they have a long way to go, if properly nurtured, lingerie industry could prove to be a very profitable one!!

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